In today’s world we are overwhelmed with the many options of protein provided by the supplementation industry. Every company seems to claim they have the best new blend that has been scientifically studied to put crazy amounts of mass that no other company can compare too. Welcome to the wonderful world of marketing. Hearing this makes the consumer think:
• MORE MASS???
• SCIENTIFICALLY PROVEN??
• POTENT PROTEIN BLEND????
• I MUST HAVE IT!
It doesn’t take much to make the average individual with not much nutrition knowledge to believe this new protein is gods gift to the gainz. At the end of the day, in order to survive, companies include slogans to further entice more customers. It genius and not true, however needed for a companies survival with the amount of rival products.
This makes it very difficult to look past what these cheesy slogans claim and to get down and dirty with the nitty gritty of the ingredient profile. This should be one of the only things one considers when purchasing a supplement, whether that be protein or any other type of supplement. The companies name is also a large contributor towards there past relations with purity testing and other studies proving whats on the label is whats actually in the product. More now than ever companies are finding ways to get around nutrition claims by including ingredients that have no benefit but provide a more appealing label.
After countless tubs of protein (at least 25) I have finally come to the conclusion with my all time favorite protein: MTS NUTRTION. The top supplement companies have a very similar protein ingredient list, however what makes them different is taste and mixability. Whatt I mean by mixability is that some proteins clump up and provide a very gritty and/or unmixable product. Some proteins actually foam when blended and others strictly thicken the mixture, relating to more of a smoothie consistency. There’s a lot that goes into the protein powder and I truly believe MTS is one that hits everything perfectly.
Not only does the product allow for extremely easy mixability, but it also provides the added thickness when mixed with liquid which I prefer as it reminds me of a milk shake. (YUMMMMM) Finally the products flavor profile can’t be touched from any other company! I mean it is just crazy that a protein shakes tastes as good this this one does. They currently have 14 FLAVORS:
• American Apple Pie
• Pumpkin Pie
• Creamy Red Velvet Cake
• Key Lime Pie
The options are endless and I still have not found my favorite as there all so good! The only negative hype of this protein is that it includes high fructose corn syrup. Essentially this ingredient is very similar in comparison to sugar as its make up is almost identical. I personally see no issue with this as I neither benefit nor go anti-catabolic from the small amount in this powder. Some may say its more of a benefit with the possibility of increasing insulin slightly more after a workout.
Following closely behind protein powder, is the industry fad of the “Mass gainer” shake. Once again, as does the protein powder, uses a number of different exotic color choices and key words to attract a buyer, Mass gainer shakes are a COMPLETE WASTE OF MONEY. I can not emphasize this enough as usually they are full of useless ingredients that are extremely cheap to produce and provide very little nutritional benefits. I included this topic with this article because 9 times out of 10 I get asked should I buy a mass gainer?? and my answer is always NO! If you have the urge to get an enormous amount of calories from one shake, simply make it yourself and use whole foods. This way is not only much more nutritious but will also give you the option of manipulating the flavor and nutrition profile day after day.
Mass gainer shakes are so highly sought after because of the marketing behind the idea itself. Many times you’ll see the biggest individuals in the industry recommend adding this highly potent shakes to your arsenal, however fail to enlighten the viewer with the fact that their shooting illegal substances on the side and are highly genetically gifted individuals. What I mean by genetically gifted is that some individuals are simply born with a genetic sequence within their DNA that allows them to grow at rapid rates, eat whatever they want 24/7 and not gain a pound of weight, or simply lift far more amounts of weight than what someone of this body composition is capable of. Don’t focus on those genetically gifted in this industry, however focus on yourself and what works best for YOU.
Once again the marketing is genius letting the consumer think they’ll put on tons of mass in a very short period. This is actually true but the mass that this product adds isn’t in the form of muscle and instead is becomes fat. Depending on your genetic makeup, this “special” protein powder has the potential to get in excess calories for those viewed as hard gainers or those who find it very very hard to put on weight, however these are the only individuals who should be curious with this product. On top of that, buying a 10lbs bag instead of making it yourself just doesn’t make sense to me.
HOW TO MAKE YOUR OWN MASS GAINER: $2.52/serving
2 TBSP PEANUT BUTTER
1 CUP OF OATS
2 SCOOPS OF PROTEIN
2 CUPS OF MILK
= 116 G CARBS / 34 G FAT / 83 G PROTEIN = 1,096 CALORIES
SERIOUS MASS – OPTIMUM NUTRITION: $3.00/serving
VITMAIN AND MINERAL BLEND
= 252 G CARBS / 4.5 G FAT / 50 G PROTEIN = 1,250 CALORIES
Looking at these ingredients makes the makeup of the homemade shake obvious, however the mass gainer shake is full of ingredients I am unaware of. Everything that is included in the homemade shake is usually always on demand in any household as these are pretty essential groceries. They also provide UNANIMOUSLY more benefits with regards to micronutrients as opposed to the traditional supplement company. “Micronutrients are dietary components, often referred to as vitamins and minerals, which although only required by the body in small amounts, are vital to development, disease prevention, and wellbeing” – Center of Disease and control
The cost isn’t a huge deciding factor, however many see the cheap price of this 10 lbs bag when out an about along with the word “MASS” and think oh man what a deal!! Wrong, if you were to actually break up a comparable at home alternative you would see that actually you would save money by quickly throwing the ingredients in a blender and making it yourself. It also provides a mixture of macro nutrients unlike the supplements version where a large portion of the calories comes from carbs. The main component of these carbs is also MALODEXTRIN which is actually comparable to that of sugar. Looking at the label of these products you will see a lower sugar amount however if the first ingredient in the makeup is malodextrin stay away if you are worried about consuming to many sugars. These companies sneak these ingredients right under the radar to lower the cost of production.
P.H.D. holder Mr. Jim Stapponi consistently gives great points on how these companies are pleasing the average individual however not tricking anyone who has a little bit of knowledge behind these supplements. I could honestly write about many many more PROS towards making your own shake, however ill try to include more information in later posts so STAY TUNED! For now don’t just take my word for it, and check out Mr. Stapponis articles on the supplement industry scamming the consumer through protein spiking and a number of other controversial topics
I hope this article helped you get a better understanding towards The which protein powder as well as those powders to avoid when your looking to put on “serious muscle”.